
Book · The 777 Lobby
Pick your hours.
Pay. Walk in to magic.
Toronto's most cinematic shoot room. Iconic portrait gallery walls, gold rails, red velvet, full lighting. 24/7 access, remote buzz-in.
The full 777 Lobby. Bring your own crew, your own gear. 1-hour minimum.
Add our staff photographer. Sony A7S III, G-Master glass, full lighting rig included. 10 edited photos per booked hour.
Add our staff videographer. Sony A7S III, cinematic prime lenses, 42" octagonal softbox. Full session files.
Configure your booking
Pick the date, hours, add-ons. Totals update live. Stripe handles the payment.
Reserve by the hour
The 777 Lobby —
by the hour.
For artists, creators, and labels.
$50/hour, 1-hour minimum, 24/7 access. Pay in full upfront and your slot is locked — we buzz you in remotely at your booked start time.
Step 1 · Your slot
Pick date, start time, hours.
Availability is 24/7. We confirm by email the moment payment completes; the owner buzzes you in remotely at your start time.
- ✦Remote entry (we buzz you in at your booked start time)
- ✦RGB light stand with SFX in the hallway
- ✦Staircase access
- ✦Platform with red velvet curtain
- ✦Full gallery wall of legendary iconic portraits
Step 2 · Add-ons (optional)
Layer on the shoot team or extra kit.
Hourly add-ons scale with your booked duration; flat items are one-time.
Step 3 · Your details
Where we send the confirmation.
- Iconic portrait gallery wall (13+ legends)
- Black staircase with gold railings & platform
- Red velvet curtain feature
- Colour-changing in-room lighting
- Mobile RGB light on stand
- 24/7 access with remote buzz-in
- Sony A7S III camera body
- G-Master glass + low-f-stop cinematic primes
- 42" octagonal softbox lighting (for video)
- Full lighting rig — no gear rental fee
- Photographer delivery: 10 edited photos per booked hour
- Videographer delivery: full session files
Every creator who’s walked in has shot in it. See why.
Send us the concept
Multi-day, full-team production, branded campaign — tell us the brief.





